学习市场营销的基础知识,开展品牌建设, analytical, and communication skills necessary to succeed in this dynamic, competitive field. Formats: Online or In-Person

This program is perfect for...

  • Individuals pursuing marketing careers
  • 对紧跟新兴趋势感兴趣的商务人士
  • Marketers looking to refresh their skills
  • Mid-career professionals seeking new skill sets

What you can learn.

  • Marketing principles and practices
  • Brand management and integrated marketing communications
  • Digital and social media marketing
  • Consumer market research and analytics

About this program.

group of professionals standing around a conference table

Mastering the key elements of marketing – branding, promotion, research, communication – is essential for achieving success in the field. 这个正规十大欧洲杯买球app课程是为那些没有营销经验的人设计的,涵盖了营销的原则. Students will learn brand management, market research, and gain an overview all major marketing media channels, including TV, print and digital.

Formats: Online or In Person





Required Courses
Students must complete all five required courses listed below.
MGMT X 160
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 460.41
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 460.394
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 460.52
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 466
Typically Offered: Fall, Winter, Spring, Summer
Elective Course
Students must complete one of the courses listed below.
MGMT X 460.35
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 460.484
Typically Offered: Fall, Winter, Spring, Summer

Estimated Cost Breakdown

除非另有说明,否则该课程的所有课程都是单独付费的. 需要一份申请表来确定这个项目的候选资格. From the 'Apply Now' button, 完成网上申请并支付申请费(如适用).

Application & Candidacy Fee


Estimated Program Tuition


Estimated program textbook/materials


*The Application & 候选资格费确定了您在一段时间内在项目中的候选资格,涵盖了正常的完成过程,并可能允许您获得各种项目福利.

**Federal Financial Aid Gainful Employment Disclosures

The U.S. 教育部要求学院和大学披露某些信息,为任何经济援助合格的项目, “为学生在公认的职业中获得高薪就业做好准备”. This information includes program costs; occupations that the program prepares students to enter; occupational profiles; on time completion rate; and for the most recent award year: the number of students who have completed the program, 在预计时间内完成课程的学生人数, the job placement rate, 以及完成该计划的学生所产生的第四章和私人贷款债务的中位数. For gainful employment information for this program, visit our Financial Aid page.

市场营销方面的实习可以为你提供各种市场营销工作职能的实践经验. 正规十大欧洲杯买球app学生必须完成至少20个单元的课程(5门课程), with a GPA of 3.0 or better, before enrolling in the internship.

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参加由加州大学洛杉矶分校扩展部提供的课程的学生必须满足以下列出的英语语言要求. 任何有兴趣在加州大学洛杉矶分校主校区上课的国际学生都必须遵守加州大学洛杉矶分校课程的英语要求.

Acceptable tests and minimum scores

分数等于或高于下列考试中列出的最低分数, taken within the past two years, can satisfy the English proficiency requirement.

  • TOEFL: 80 (iBT)
  • IELTS: 6.5
  • iTEP: 4.5
  • CAE: B (CEFR C1)
  • CPE: C (CEFR C2)
  • TOEIC: 685
  • DUOLINGO (DET): 105

While no other type of test score is accepted in general, 受考试中心关闭影响的学生可以申请例外提交替代考试成绩.


Learn more:

International Students: How to Apply

Academic Requirements & English Language Proficiency

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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